Hatch Chile Roasting Event

Get 'em while they’re hot!

Our Hatch Chile Roasting event is coming soon to a Family Fresh Market near you.  You buy them and we'll roast them for free!

Everyone is obsessed with Hatch Chiles this time of year. No other chile is prized more than this variety which grows in the Hatch Valley, just north of Las Cruces.  Chefs say that the intense sunlight and cool nights in this valley result in a uniquely flavored chile that's unrivaled by any other.

Hatch Chiles have a meaty flesh and mild-medium heat making them ideal for use in Chile Con Queso, Chile Rellenos, and Chile Verde. But it doesn't just stop there. You can also use them as ingredients in salads, soups, stews, dips, sandwiches and more!  Check out our recipes below for inspiration!

Available at these select Family Fresh Market locations.  Hurry, this is a limited time event!  

August 18 10AM-4PM
Family Fresh - 2351 Coulee Rd., Hudson WI

August 25 10AM-4PM
Family Fresh -  612 S. Minnesota Ave., St. Peter MN

September 8 10AM-4PM
Family Fresh - 303 S. Main St. River Falls,  WI  54022