Living Well Kids Crew and My Plate

August 15, 2019
Pharmacy & Wellness
Living Well, Kids Crew, MyPlate


We recognize the importance of introducing healthy foods at a young age for better eating patterns in the future. As a supermarket, we also see our responsibility in helping our current and future customers make healthy choices. In addition to our Living Well concept and supporting materials for adults such as in-store resources such as our quarterly wellness magazine, which can be found near the weekly ads, in March of 2019 we launched Kids Crew, our official programming for kids.

Kids Crew supports parents/guardians and helps children learn how to make healthy choices for their active lifestyles through fun, educational activities! Kids Crew is based on MyPlate, which is the evidence based recommendation for how most Americans should eat in order to achieve or maintain good health. Taking a look at our Kids Crew logo and the MyPlate, you will see similarities in the colors and sizes of the shapes within the logos. For example, just as most of our plates should be fruits and veggies, the green and red wedges, symbolizing veggies and fruits, are larger compared to the other wedges in the Kids Crew logo.

To further support our commitment to health and wellness, our stores are a MyPlate National Strategic Partner. This partnership enables us to have an active role in public health and access to resources to support the health and wellness of our shoppers and communities.

Currently in-store components of Kids Crew can include, but are not limited to:

Free Fruit for Kids in the Produce Department
Instead of a cookie from the Bakery, we are proud to offer a free piece of fruit for kids to enjoy while in our store
Supermarket Tours
Just this March, we also launched our partnership with Field Trip Factory and are now offering complimentary field trips at selected locations.
Find a participating location near you:
Family Fare Supermarkets
D&W Fresh Markets
Family Fresh Market Stores
Dan’s Supermarkets
Family Fresh Market Stores
Coloring Sheet Contests and Seasonal Events such as Trick-or-Treating at Halloween
Please check with your local store for these opportunities

While at home, please visit our Kids Crew webpage ( for a variety of fun, educational activities and recipes. Keep checking back on this page for updates to our Kids Crew programming.

Since Kids Crew is new this year, we are still developing and expanding the program. We will launch additional components of Kids Crew later this year and in 2020. Stay tuned for awesome additions including our mascots. In the meantime, invite your kids to our supermarket for shopping and into the kitchen to give this fun recipe a try:

Ham and Cheese Rollups
Recipe from: Our Family Foods


6 Our Family whole wheat tortillas
12 slices Kretschmar ham from the deli
12 slices Our Family Cheddar Cheese

Preheat oven to 350 F and lightly coat a baking sheet with cooking spray.
Cut the tortillas in half.
On each tortilla half, have your kids place one slice of cheese and one slice of ham.
Next, your kids can roll the tortilla up.
If the rollup seem to be unrolling, the grown-up can place a toothpick thru each one to keep them rolled.
Place your rollups on your baking sheet, evenly spaced.
Bake, uncovered, for 10 to 15 minutes or until lightly browned.
Let cool before serving and enjoy!
Note: if your kids like spinach, have them place spinach leaves between the cheese and ham for a healthier rollup!

“This medical and/or nutritional information is not intended to be a substitute for individual advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.”

Stephanie Edson – Regional Wellness Specialist
Stephanie is an award-winning registered dietitian who believes in empowering every individual to make nutritious food choices to support a healthy lifestyle. She believes in the power of food as medicine and loves sharing about nutrition with others.