Wednesdays just got better!

Senior customers age 55+ are eligible to save 5%* off their entire grocery purchase every Wednesday, including weekly promotions and sale items. See list of participating locations below.

Senior Wednesdays

*Standard exclusions apply, including: lottery, prescriptions, gift cards, postage, alcohol, tobacco, city trash bags, sales tax and any other service counter functions. Discount not valid on Fast Lane or at Fuel Centers. Discount cannot be applied at a self-checkout.


No, discount is valid on in-store purchases only.
No, discount must be applied by a store associate. Use a regular checkout lane for the best experience.
No, a coupon is not required, all you need to do is ask for the senior discount.

No, we will not ask for proof of age.

Available at these Family Fresh Locations

  • 303 S Main Street River Falls, WI 54022
  • 612 S Minnesota Ave St. Peter, MN 56082
  • 3920 2nd Ave. Kearney, NE 68847